We develop disease / condition, therapy and brand awareness initiatives, from focused educational programmes to broad communication campaigns. The essence of our work is to identify a compelling truth and express it in a way which is relevant and meaningful. Whether we are talking to healthcare professionals, patients or the general public, we understand our role as creating communication that drives response and builds the bottom line.

A brand is the sum of all the touch points that create an impression about your company, products and services. It is not simply a logo. It's the product, the product experience, your website, your customer service, your delivery and invoicing system, your advertising, your representatives, everything. Branding is not optional. It is going to happen with or without your efforts. People will form an impression of your product or service whether you drive the process or not. At Pulse we work with you to develop branding that entices, engages, convinces and builds commitment.

When global or regional communications are implemented locally, it is very important that the adaptation is truly relevant and appropriate to the local Arab audience. At Pulse we take a meticulous approach to adapting any content or creative. We have extensive experience recreating visual copy into an Arabic context, and we also ensure that translations are accurate and true to original by using specialized translators and copywriters with scientific and healthcare backgrounds.

In business today reputation is everything, especially in healthcare. Reputation is fundamentally built on trust. It is what lies at the core of any stakeholder relationship and it is what PR can help brands earn, strengthen, re-build and maintain. We help you tell your stories to the audiences you need to reach, manage your profiles and influence your influencers. With a depth of experience in all areas of PR services we combine creativity with business intelligence to deliver outstanding and measurable communication results.

Increasingly recommenders, opinion leaders, healthcare professionals, patients and consumers will experience your brand on-line. We can help you create or align your digital assets so that they are compatible with the realities of Middle East markets and capable of delivering targeted, measurable results. This includes on-line marketing, social media and website development.